The Launch of Maybelline’s Avatar “May” Integrates the Real and Virtual Worlds of Cosmetics

03/01/2023 18:27 • NFT Newsflash • 103 views

It is reported that Maybelline New York, the cosmetics giant, announced the launch of the first digital Avatar “May”, which will be used in the promotional activities of Maybelline to integrate the real world and the virtual world. In the future, it will also play a role in the release of virtual products and services, the activation of the virtual world and the landmark high-performance cosmetics franchise activities. （beautypackaging）

Cosmetics giant Maybelline launched its first digital Avatar “May”

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Maybelline New York recently unveiled its first digital avatar named “May” that will further integrate the real and virtual worlds of cosmetics. This initiative aims to enhance Maybelline’s promotional activities and venture into the release of virtual products and services.

By creating an avatar or digital character, Maybelline expands its reach into the virtual world, a platform that has become increasingly important as online shopping and social media use continues to rise. May, the new digital avatar of Maybelline, will act as a tool to bridge the gap between an individual in the real world and the cosmetic products and services it offers in the virtual space.

May will serve as the face of the Virtual Maybelline world, where the avatar will be a frontliner in promoting the company’s products and services. Additionally, it will play a significant part in promoting the landmark performance cosmetics franchise and in facilitating the launching of the upcoming virtual products and services.

Maybelline’s approach enables them to market their products through a unique, technologically advanced character dubbed May, allowing their brand to appeal to more tech-savvy, younger consumers. By introducing the digital avatar, Maybelline hopes to create a heightened brand-customer relationship between the real and virtual worlds, which is the defining aspect of marketing in the modern era.

In conclusion, Maybelline New York’s decision to introduce May, the digital avatar, for the company’s promotional campaigns, is a step towards merging the real and virtual worlds of cosmetics. The new initiative will help with the launch of virtual products, activation of virtual worlds, and cosmetics franchise activities. With the potential to appeal to younger, tech-savvy generations, Maybelline might see an increase in brand awareness and revenue.

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The Launch of Maybelline’s Avatar “May” Integrates the Real and Virtual Worlds of Cosmetics

Cosmetics giant Maybelline launched its first digital Avatar “May”

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